Wednesday, 15 August 2012

Postgraduate Diploma in Management & Marketing for Non-Business Graduates


Postgraduate Diploma in Management & Marketing for Non-Business Graduates
Part time - DT314A


Programme co-ordinator

Lesley Murphy
School of Marketing
College of Business
DIT Aungier Street, Dublin 2
T: 01-402 7046
E: Lesley.Murphy@dit.ie

Duration

Part Time - 1 full year (Sept - Sept), Tuesday and Thursday evenings (6-10pm)

Closing date

11th September 2012

Start date

Tuesday 17th September 2012. This programme is delivered in partnership with the Marketing Institute of Ireland (MII).
Introduction

Please note due to great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response.




The programme provides the opportunity for graduates in Engineering, Science, IT, Humanities, Law and other non-business disciplines to experience an accelerated business studies programme over two Semesters of part-time studies leading to a Post Graduate Diploma in Management and Marketing. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials. There will be a pathway to Masters level study for students achieving honours level performance.


Scholarship

DIT and MII are offering a full scholarship for the academic year 2012/2013 - click here for details.


Course Content



This programme is delivered over one year. Two semesters are delivered in the academic year and is followed by a largely self-directed learning focus on the Management Project element. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge drawing on their working experience.

The programme is divided into two broad areas – core business/management elements and marketing theory and practice. The modules in Semester One include Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics. In Semester Two the programme covers Strategic Marketing Management, Consumer Behaviour, Doing Business Globally and Integrated Marketing Communications. In conjunction with these modules a series of seminars are held throughout the academic year.
Assessment

This programme is offered on a part time basis over one calendar year. It involves two semesters of course work, participation at our Marketing Seminar Series held throughout the year and the completion of a Management Project. The programme requires attendance two evenings a week.
Location

DIT Aungier Street (run in conjuction with the Marketing Institute of Ireland - MII)
Who Should Apply?
CONVERSION PROGRAMME

This programme is aimed at the many graduates from a range of disciplines including Science, Engineering, IT, Arts and Humanities who are already working in business-related arenas and who now would like to gain a business qualification. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials.
Timetable / Hours

The programme is delivered two evenings a week, Tuesday and Thursday, from 6-10pm in the College of Business, Aungier Street campus, Dublin 2. Occasional Saturday workshops/seminars.
Entry Requirements

Minimum second class honours degree (2.2 or higher) third level NQAI level 8 qualification, or equivalent, in a non-business discipline

AND

A minimum three years work experience in a Marketing/Business/Leadership role or function within an organisation.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific programmes.
Award

Graduates are eligible for the Level 9 award of Postgraduate Diploma in Management & Marketing from the Dublin Institute of Technology.
Career Opportunities

This programme offers the opportunity to ‘Step In’ to business education from other disciplines. There will be a pathway to Masters level study for students achieving honours level performance. Graduates of the Programme who achieve an honours level will have the opportunity ‘Step Up’ to Masters level programmes in business disciplines.
Frequently Asked Questions

Who is the programme for?

This programme is aimed at the many graduates from a range of non-business disciplines including Science, Engineering, IT, Arts and Humanities who are already working in business-related arenas and who now would like to gain a business qualification. The programme delivers a comprehensive and rigorous grounding in the key business areas. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials.

What is the management project about?

The Management Project is a capstone component of the learning journey of the student. It is an individual, self-directed work. The structure lends itself to participants completing a management project on behalf of their own organization or an organization of their choice. When completed it demonstrates the individual competence of the student as having developed insight into the practice of Management and Marketing through a rigorous examination of the concepts and theoretical understandings gained through the taught semesters. Academically it tests the learner’s ability to apply learning to real management and specific marketing issues.

How will the programme be delivered?

Throughout the programme a diverse range of teaching and learning strategies will be employed. This will generally include lectures, guest lectures, case study, presentations, debate, discussion and self-directed learning in addition to group directed learning to capitalize on the student’s work-based experience as well as their diverse education at undergraduate level. It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes in each module which in turn contributes to the overall programme learning objectives.

What are the aims of the programme?

This programme is dedicated to giving non-business students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are at the forefront of management and marketing theory and practice today. Students will be provided with a rigorous intensive grounding in the core business elements and will gain a deep understanding of the contemporary issues, both internally and in the wider business environment. As such, the students will gain a deeper understanding of the diverse nature of demands from consumers, regulators and suppliers to enhance their ability to analyse issues and propose business solutions. Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.
WHAT OUR GRADUATES SAY


I graduated from NCAD with a BDes in Fashion Design and started working for a well-known fashion designer.

While I enjoyed the design work I realised that if I was ever to move up in the creative industry I would need some business knowledge. With this in mind, I decided that I would go back to college to study business. I enrolled in the Postgraduate Diploma in Marketing and Management because I was particularly interested in the marketing element of the programme having always had an interest in advertising and branding in particular. The fact that the programme was a conversion programme for non-business graduates was also a major plus, it meant that I could jump straight in an earn a business qualification.

I was a bit apprehensive that I wouldn’t be able for the programme. However this was not the case, it took some time to get my head around the new subject matter but the lecturers were excellent explaining absolutely everything and were conscious that each student had very different educational backgrounds and work experiences. It was this variation that made the classes so interesting; everyone was able to bring different experiences from their own industry to our class discussions.

As the programme progressed and we began to study some of the subjects with a little more depth I became very interested in marketing and branding in particular. During the third semester I wrote my Management Project on the use of design in branding. I found this project highly beneficial as it really cemented the idea that I wanted to change career direction from pure design to a more marketing, promotional or sales focused role.

I decided to begin looking for a relevant role as soon as I finished the programme and I was lucky enough to secure a job with a global accountancy body working as part of their marketing team, promoting their qualification to students. My new role involves marketing, promotions, sales and communications. The company is very brand focused and much of my work relates to increasing brand awareness and building student numbers. I make presentations to students around the country, attend careers fairs and help students with their enquiries. I am also responsible for the social media side of the business as well as the creation and publication of e-zines.

I am thoroughly enjoying my new role, I am sure that without the Postgraduate Diploma I would not have been offered this job. I have been able to bring what I had learnt over the year with DIT and couple it with my experience from the design industry to the role. The PG diploma has opened a huge number of doors for me career wise, while it was hard work and took up much of my free time, it is certainly paying dividends now.

Suzanne Acton, Student Advisor at ACCA (2011 Graduate)




I decided to do the Postgraduate Diploma in Management and Marketing in order to increase my chances of promotion within the Pharmaceutical Sales industry. Having only an undergraduate degree in Science from DCU, it was unlikely I would be able to continue up the ladder in my chosen field. I was also not eligible for many of the Business Masters courses given my lack of an undergraduate degree in business

The Postgraduate Diploma in Management and Marketing was a perfect fit as it was tailored specifically for graduates of non-business degrees and gives those completing it the opportunity to carry on up to Masters level or fulfill the necessary educational criteria required by their current or prospective employers.

Less than four months after completing the programme I was fortunate to have been promoted to a management position I had been working towards for a few years. It was mentioned to me by my new manager that I had developed significantly since starting the programme and that this was the deciding factor when promoting me to my new position.

The content of the course was all extremely relevant and was constructed in such as a way as to ease a non-business graduate into many complex subjects while challenging the class enough in order to make the year worthwhile. I would have no hesitation in recommending this programme to others and have found it crucial in my chosen career.

Stephen Crowe, Pharmaceutical Product Manager, A. Menarini Pharmaceuticals Ireland Ltd. (2011 Graduate)


EU Fees for 2012/2013*
*The fees outlined for each course are provisional and are subject to change

For information on part time postgraduate fees for 2012/13 please click here.

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